IVP - Strangely Dim - Likewise Notebook Betamax

September 20, 2006

Likewise Notebook Betamax

IVP Books is just about to launch the extra-special Likewise website, likewisebooks.com, which will serve as a gathering hole for Likewise authors, readers and wannabes. You're all invited, of course. And if you're even more interested, we're going to be keeping in touch with our Likewise friends by e-mail, in a fun little newsletter we like to call the Likewise Notebook.

Of course, we don't want the Likewise Notebook to be lame, because we want you to love us. So we're playing around with the feel of the thing, and we'd like your feedback: If the following arrived in your in-box, what would you do? Would you run away? Would you point and laugh? Would you point and click? In the historic words of the Spice Girls: "Tell me what you want--what you really, really want."

Inside the Likewise Notebook
*Welcome to Likewise
*Doing the Dishes
*The Grass Is Always Greener
*Name That Donkey
*Sample Likewise

Welcome to Likewise
Considering that you signed up for the Likewise Notebook, you're probably already aware that InterVarsity Press has launched a new line of books. But we're so tweaked about it that we keep showing it off, like it's a new Mini Cooper or something. For the record, Likewise gets better mileage than a Mini--which is good, because we've got a long road ahead of us.

Likewise is about the challenges of living with faith and integrity in a fast-paced, ever-changing world. Our authors are plugging along on that road, just as you are, just as we are. Keep checking in to find out what they've found out along the way, and we'll try to keep one another up to speed on what lies ahead. Sound good?

Doing the Dishes
Ann Swindell, an InterVarsity Press employee, graduate student and first-year spouse, just wrote another article for Relevant Magazine Online. Check it out here. Let us know what you thought of it; we'll pass your thoughts on to Ann.

Learn to be at peace, and thousands all around you will be saved. --Seraphim of Sarov

The Grass Is Always Greener
Some days it seems as though all the earth is paved. That's the sense we have here at Likewise Central, at least, seeing as how our backyard is becoming a dumping ground for mixed concrete. Our distribution center isn't big enough to handle all our work, and our yard is bigger than it need be, so we're taking steps to alleviate that imbalance by building a bigger warehouse. From now on we'll have to take advantage of the Westmont, Illinois, Park District for all our Likewise Bocce Ball tournaments, but at least you'll continue to get your Likewise books in a timely fashion. How lucky for you.

Name That Donkey
Likewise Books is represented iconically, you may have noticed, by the silhouette image of a man leading a donkey. Consequently, we get a fair amount of equine-related e-mail; people want to know what mules have to do with books. You can read the story behind the donkey here, but we also suggest you set aside your need to justify the image and simply enjoy yourself. We'd love to hear what you'd name the donkey if he (or she) were yours to name. E-mail us at likewise@ivpress.com.

If I am an experiment, am I the whole of it? No, I think not; I think the rest of it is part of it. I am the main part of it, but I think the rest of it has its share in the matter. --Mark Twain, Eve's Diary (Translated from the Original)

Sample Likewise
If you haven't seen it, download the Likewise Sampler at likewisebooks.com and get a first look at five forthcoming Likewise books by authors you're going to want to get to know. Also, check out recent Likewise releases by Randy White, Don Everts, Preston Jones and Rick Richardson here.

That's it! Tell your friends, and stop by and see us sometime!

Posted by Dave Zimmerman at September 20, 2006 1:36 PM Bookmark and Share

Comments

I clicked on the link to read about the Likewise donkey, and I still don't get it!

Comment by: Kristi at September 21, 2006 9:49 AM

I can explain! The full story behind the donkey is on the new site that hasn't launched yet. The provisional site just says something like "Cool donkey, huh? Buy our books." The site that is emerging is more about the identity of the line, the authors, the readers and the Likewise staff. Should be up any day now. One of our newest coworkers, Katy Swan, designed it. You'll love it; it's great.

Comment by: dave at September 21, 2006 10:03 AM

The donkey should be called Donkey Hote.

Comment by: Paul Grant at September 22, 2006 12:19 PM

Har har har. The site is live now, so you'll see a brand-spanking new website if you click on the Likewise link.

Comment by: Dave at September 29, 2006 8:13 AM

Comments are closed for this entry.

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Behind the Strangeness

Lisa Rieck is a reader and writer who likes to discuss good ideas over hot drinks and gets inspired by the sky. She takes in all kinds of good ideas as a proofreader for InterVarsity Press.

Rebecca Larson is a writer/designer/creative type who has infiltrated IVP's web department, where she writes and edits online content. She enjoys a good pun and loves the smell of freshly printed books.

David A. Zimmerman is an editor for Likewise Books and a columnist for Burnside Writers Collective. He's written three books, most recently The Parable of the Unexpected Guest. Follow him on Twitter at twitter.com/unexpguest. Find his personal blog at loud-time.com.

Suanne Camfield is a publicist for InterVarsity Press and a freelance writer. She floats ungracefully between work, parenting and writing, and (much to her dismay) finds it impossible to read on a treadmill. She is a member of the Redbud Writers Guild and blogs at The Rough Cut.

Likewise Books from InterVarsity Press explore a thoughtful, active faith lived out in real time in the midst of an emerging culture.

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