January 8, 2007
From an unedited IVP manuscript to remain unnamed, the award for most crass marketing campaign in Christendom goes to IVP for
Offer thanks to our God that he suffered for our sales.
I hesitated before posting this because I don't want to give any trinket-manufacturers any ideas for an Easter sales campaign, but ultimately I decided that the laughs are worth the risk. Serendipitously funny typos such as this one are the things that sustain an editor through the long days of line editing.
Posted by Dave Zimmerman
at January 8, 2007 9:20 AM
Typo?!! Have you never been to a Christian Booksellers' Convention???
With all the Christian kitsch and bad theology that abounds, it sounds prophetic to say that God suffers for (or because of) our sales.
Along those lines, here's something fun:
Did the link not make it? Sorry, but I hope your in an arts & crafts mood, 'cause you'll have to cut and paste...
I thought I sustained editors through long days of line editing. :)
Seriously, craver, I love purgatorio; it's hillarious for so many reasons.