IVP - Strangely Dim - Typo-theology

January 8, 2007

Typo-theology

From an unedited IVP manuscript to remain unnamed, the award for most crass marketing campaign in Christendom goes to IVP for

Offer thanks to our God that he suffered for our sales.

I hesitated before posting this because I don't want to give any trinket-manufacturers any ideas for an Easter sales campaign, but ultimately I decided that the laughs are worth the risk. Serendipitously funny typos such as this one are the things that sustain an editor through the long days of line editing.

Posted by Dave Zimmerman at January 8, 2007 9:20 AM

Comments

Typo?!! Have you never been to a Christian Booksellers' Convention???

With all the Christian kitsch and bad theology that abounds, it sounds prophetic to say that God suffers for (or because of) our sales.

Along those lines, here's something fun:
purgatorio

Posted by: Craver-VII at January 8, 2007 3:07 PM

Did the link not make it? Sorry, but I hope your in an arts & crafts mood, 'cause you'll have to cut and paste...
http://purgatorio1.com/

Posted by: Craver-VII at January 8, 2007 3:09 PM

I thought I sustained editors through long days of line editing. :)

Seriously, craver, I love purgatorio; it's hillarious for so many reasons.

--pete

Posted by: Pete J at January 8, 2007 10:50 PM

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Behind the Strangeness

Lisa Rieck is a reader and writer who likes to discuss good ideas over hot drinks and gets inspired by the sky. She takes in all kinds of good ideas as a proofreader for InterVarsity Press.

David A. Zimmerman is an impish editor for Likewise Books. Read about his extracurricular exploits at Loud Time.

Likewise Books from InterVarsity Press explore a thoughtful, active faith lived out in real time in the midst of an emerging culture.