IVP - Strangely Dim - Typo-theology

January 8, 2007


From an unedited IVP manuscript to remain unnamed, the award for most crass marketing campaign in Christendom goes to IVP for

Offer thanks to our God that he suffered for our sales.

I hesitated before posting this because I don't want to give any trinket-manufacturers any ideas for an Easter sales campaign, but ultimately I decided that the laughs are worth the risk. Serendipitously funny typos such as this one are the things that sustain an editor through the long days of line editing.

Posted by Dave Zimmerman at January 8, 2007 9:20 AM Bookmark and Share


Typo?!! Have you never been to a Christian Booksellers' Convention???

With all the Christian kitsch and bad theology that abounds, it sounds prophetic to say that God suffers for (or because of) our sales.

Along those lines, here's something fun:

Comment by: Craver-VII at January 8, 2007 3:07 PM

Did the link not make it? Sorry, but I hope your in an arts & crafts mood, 'cause you'll have to cut and paste...

Comment by: Craver-VII at January 8, 2007 3:09 PM

I thought I sustained editors through long days of line editing. :)

Seriously, craver, I love purgatorio; it's hillarious for so many reasons.


Comment by: Pete J at January 8, 2007 10:50 PM

Comments are closed for this entry.

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Behind the Strangeness

Lisa Rieck is a reader and writer who likes to discuss good ideas over hot drinks and gets inspired by the sky. She takes in all kinds of good ideas as a proofreader for InterVarsity Press.

Rebecca Larson is a writer/designer/creative type who has infiltrated IVP's web department, where she writes and edits online content. She enjoys a good pun and loves the smell of freshly printed books.

David A. Zimmerman is an editor for Likewise Books and a columnist for Burnside Writers Collective. He's written three books, most recently The Parable of the Unexpected Guest. Follow him on Twitter at twitter.com/unexpguest. Find his personal blog at loud-time.com.

Suanne Camfield is a publicist for InterVarsity Press and a freelance writer. She floats ungracefully between work, parenting and writing, and (much to her dismay) finds it impossible to read on a treadmill. She is a member of the Redbud Writers Guild and blogs at The Rough Cut.

Likewise Books from InterVarsity Press explore a thoughtful, active faith lived out in real time in the midst of an emerging culture.

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