IVP - Strangely Dim - Goodbye Donkey, Hello . . . ??

April 1, 2008

Goodbye Donkey, Hello . . . ??

Dave was away from his desk for awhile this morning (no one's talking about it, but there are suspicions that he and Andy had "a talk" about Dave's post, and what frustrations are appropriate to share on a corporate site. The word rabbits angrily spoken might have been heard coming from Andy's office earlier today) so he may not have had a chance to respond to your angry outbursts over the ending of our rabbit game, but I wanted to give you my two cents on the whole thing, and provide a few more details about the intense conversations going on here at IVP surrounding rabbits and donkeys.

The fact of the matter is, the rabbit game and the ensuing friction it's caused has, simultaneously, helped everyone face the cold, hard truth: We picked the wrong animal to represent the Likewise line. We're proud of our Likewise books; they're noble, thought-provoking, authentic and honest. And the donkey is, let's face it, an ignoble, inelegant, not-so-bright animal. Sure, one of the donkeys in the Bible could talk, but we can't go around basing our whole line on an exception. Every other donkey on the earth has only ever been able to make a braying noise that, if heard for too long at one time, has been known to cause depression in children, not to mention compulsive furniture rearrangement and increased reports of Pin the Tail on the Donkey using large nails and heavy hammers instead of stickers--and on days when it's not even someone's birthday. (Shocking, I know.) Our Likewise donkey-bearing books are for people who lead, not for burdensome, whining beasts who have to be dragged around by bit and bridle. You see the problem.

Given the recent unpleasantness, one might be tempted to simply swap out the current donkey for the silhouette of a rabbit. But while rabbits are far more endearing, generally, than donkeys, they have almost no societal impact. They simply hop around foraging for food and keeping to themselves. And while they are much easier to find in the stuffed or chocolate variety than, say, donkeys (just try finding a peanut-butter-filled chocolate donkey--just try, I dare you!), in real life, they are scared as blades of grass in lawn-mowing season, and run away before you even have a chance to admire the length of their feet. Not to mention the fact that they occasionally cause damage to lawns and gardens--which has caused one editor here at IVP (who shall remain nameless, for protection) to express desires involving shotguns and rabbits. And we certainly don't want our Likewise animal invoking violent thoughts!

So--we thought we'd put it to you, the Likewise audience. Which animal should take the place of the donkey in our logo? We would also of course invite you to make a case for keeping the donkey. I don't want to influence your opinion or skew the vote by suggesting animals you should vote for, but while I'm writing I would like to speak for the llamas, which happen to be very intelligent and social animals, and which I might have mentioned casually when we first started discussing an animal to represent our Likewise line. Not that I'm bitter we didn't go with the llama. I just wanted to put it out there as an option. So don't be a scared rabbit (or a donkey's fool, for that matter)--give us your comments!

Posted by Lisa Rieck at April 1, 2008 8:11 AM Bookmark and Share


Ducks/mallards. Or polar bears.

Comment by: Al Hsu at April 1, 2008 9:37 AM

April fools.

Comment by: Isaac Bickerstaff at April 1, 2008 11:20 AM

Oooo, mallards. I like that. But April fools? That's not an animal, or anything near a helpful suggestion for a logo. Tsk, tsk.

Comment by: Lisa at April 1, 2008 11:23 AM

I like the donkey--I think the image is perfect for "go and do likewise" it isn't really about the donkey anyway, it is about the GUY with the donkey. I think a change will make me grumpy. Keep the donkey!

Comment by: Megan at April 1, 2008 12:52 PM

I think the donkey is worth keeping if he (she?) could inspire such blog posts as this one.

If you do a llama, it must be in polka dot pajamas. : )

Comment by: L.L. Barkat at April 1, 2008 4:36 PM

With all due respect, the llama should be in paisley pajamas. Polka dots are so last year and this seems to be a rather forward-thinking group.

Comment by: Kathy Khang at April 1, 2008 8:31 PM

I should like to cast a vote for a llamkey in paisley polka-dot pyjamas being coaxed along by a mallard as the new logo for Likewise, because conflict and tension make my stomach clench. Compromise should be Likewise's tag line. Llamkey's are very nice and docile and are easily coaxed without the need of cruel ropes.

Thank you.

Comment by: Bayle M. Sass at April 1, 2008 11:32 PM

Pajamas do add a certain kind of elegance to a donkey. Maybe that's the answer! Though people might think we're telling them to "go and do" in their pajamas, which could call into question our sense of fashion here at IVP . . .

Comment by: Lisa at April 2, 2008 9:34 AM

(Of course, I still vote for the llama, like some of you, but simply adding pajamas to the donkey would simplify the change for us, so we might just have to go with that part of your suggestion, and see how the donkey looks once they're on. We'll keep you posted on paisley or polka dots.)

Comment by: Lisa at April 2, 2008 9:37 AM

You never know when the silhouette of an angel brandishing a sword (in order to strike you down dead) is just ahead on the road. You must, therefore, always have the silhouette of a donkey nearby, as these silhouettes have been known as the only ones to see the silhouettes that are invisible to the rest of us ... um, silhouettes.

Comment by: Mike Sares at April 2, 2008 12:11 PM

Comments are closed for this entry.

Get Email Updates

You'll get an email whenever a new entry is posted to Strangely Dim

Behind the Strangeness

Lisa Rieck is a reader and writer who likes to discuss good ideas over hot drinks and gets inspired by the sky. She takes in all kinds of good ideas as a proofreader for InterVarsity Press.

Rebecca Larson is a writer/designer/creative type who has infiltrated IVP's web department, where she writes and edits online content. She enjoys a good pun and loves the smell of freshly printed books.

David A. Zimmerman is an editor for Likewise Books and a columnist for Burnside Writers Collective. He's written three books, most recently The Parable of the Unexpected Guest. Follow him on Twitter at twitter.com/unexpguest. Find his personal blog at loud-time.com.

Suanne Camfield is a publicist for InterVarsity Press and a freelance writer. She floats ungracefully between work, parenting and writing, and (much to her dismay) finds it impossible to read on a treadmill. She is a member of the Redbud Writers Guild and blogs at The Rough Cut.

Likewise Books from InterVarsity Press explore a thoughtful, active faith lived out in real time in the midst of an emerging culture.

Subscribe to Feeds