IVP - Strangely Dim - Kill the Rabbit

April 1, 2008

Kill the Rabbit

It's the first of the month, which normally would mean you, gentle reader, and I and Lisa and countless others would frantically race to be the first to say "Rabbit," or if you're from Pennsylvania, "Rabbit Rabbit." Unfortunately, that little game has come to an end.

My boss, Andy, apparently has a "low" view of the rabbit as a species. He went into this really long explanation of why having a rabbit showing up so regularly on our website cheapens our image and subverts our mission of promoting a "serious-minded" Christianity. To be totally honest I checked out partway through the rant, but I think he mentioned something about St. Valentine or St. Patrick--one of those saints we waste a whole day celebrating unthinkingly every year.

I thought I'd fight it, but then some of the folks in marketing started complaining. Apparently making such a big deal month after month about a rabbit creates "brand confusion," seeing as how the Likewise logo has a donkey in it. Someone actually said--get this--"I want people to see donkeys and think Likewise. If they see Likewise and think rabbits, we've lost them." What does that even mean?!? It misses the point entirely. I know Jesus says you're not supposed to call people fools, but on a day like this I'm pretty tempted to do just that.

So there you go. By group-think fiat I'm being forced to cancel a game that's brought myself and a few others a bit of amusement and a nice point of connection every month for more than a year now. I don't mind telling you I'm pretty irritated. Maybe my corporate blog isn't the smartest place to air my frustration--the sort of thing that on any other day would get a fellow fired. But let me tell you, the bloom is off the rose. Oops--did I say rose?!? I hope that didn't create "brand confusion" for all you readers out there! I hope the rose is sophisticated enough a flower for such an august publisher as IVP. Oh no, did I say "august" in April?!?

I don't know about my esteemed colleagues, but I have faith in you, gentle reader. I think together we'll figure this whole thing out.

Posted by Dave Zimmerman at April 1, 2008 6:36 AM Bookmark and Share


Nooooo!!!! Don't kill the rabbit! Well, pooh on all the rabbit haters out there. It's just like when Veggie Tales changed their bunny song because they got complaints from parents. The original version said, "The bunny, the bunny, I love the bunny," which some parents thought was idolatrous (it was a retelling of Shadrach, Meshach and Abednego), so Veggie Tales caved and changed it to "I ate the bunny" (it was a chocolate bunny song). Bunch of wussies. Well, I love the bunny and the rabbit, and you can't kill it! Rabbit rabbit rabbit!

Comment by: Wendy at April 1, 2008 7:41 AM

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Behind the Strangeness

Lisa Rieck is a reader and writer who likes to discuss good ideas over hot drinks and gets inspired by the sky. She takes in all kinds of good ideas as a proofreader for InterVarsity Press.

Rebecca Larson is a writer/designer/creative type who has infiltrated IVP's web department, where she writes and edits online content. She enjoys a good pun and loves the smell of freshly printed books.

David A. Zimmerman is an editor for Likewise Books and a columnist for Burnside Writers Collective. He's written three books, most recently The Parable of the Unexpected Guest. Follow him on Twitter at twitter.com/unexpguest. Find his personal blog at loud-time.com.

Suanne Camfield is a publicist for InterVarsity Press and a freelance writer. She floats ungracefully between work, parenting and writing, and (much to her dismay) finds it impossible to read on a treadmill. She is a member of the Redbud Writers Guild and blogs at The Rough Cut.

Likewise Books from InterVarsity Press explore a thoughtful, active faith lived out in real time in the midst of an emerging culture.

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