IVP - Strangely Dim - Periods They Work

September 15, 2008

Periods They Work

There's a church by my house that has created quite a stir--at least among area churches with streetside signboards. They've started using letters that are twice the size of every other church's lettering, and they now even occasionally add a dash of color (red) for emphasis. I'm sure they're attracting new members by the thousands.

As a consequence of this larger font strategy I take much more immediate notice of what that church has to say. Good thing they're situated on the corner of an intersection with a four-way stop; otherwise I'm sure they'd be causing traffic accidents by the thousands. They don't change their messages any more often than they used to, but what they do have to say is like a shout from the rooftops. And this month they're saying "Pray it works."

I think they mean "Pray. It works." Maybe they don't have giant periods yet.

Of course, they may actually mean "Pray it works," but we're left to imagine what we're praying for. It's been raining a lot; maybe they're praying that the roof holds out. It's been really muggy with all the humidity; maybe they'd like us to lay hands on their air conditioner. Maybe they're taking the youth group to some camp in Wisconsin and are worried that their ancient, repainted school bus won't survive the trip.

Who knows? Not me. I'm praying that the next time I drive by they'll have added an antecedent. Or a couple of giant periods--maybe even red ones.

Posted by Dave Zimmerman at September 15, 2008 9:01 AM Bookmark and Share

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Behind the Strangeness

Lisa Rieck is a reader and writer who likes to discuss good ideas over hot drinks and gets inspired by the sky. She takes in all kinds of good ideas as a proofreader for InterVarsity Press.

Rebecca Larson is a writer/designer/creative type who has infiltrated IVP's web department, where she writes and edits online content. She enjoys a good pun and loves the smell of freshly printed books.

David A. Zimmerman is an editor for Likewise Books and a columnist for Burnside Writers Collective. He's written three books, most recently The Parable of the Unexpected Guest. Follow him on Twitter at twitter.com/unexpguest. Find his personal blog at loud-time.com.

Suanne Camfield is a publicist for InterVarsity Press and a freelance writer. She floats ungracefully between work, parenting and writing, and (much to her dismay) finds it impossible to read on a treadmill. She is a member of the Redbud Writers Guild and blogs at The Rough Cut.

Likewise Books from InterVarsity Press explore a thoughtful, active faith lived out in real time in the midst of an emerging culture.

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